Tasting Sessions

We carry out regular tasting sessions at bars and clubs to gauge customer opinion regarding our brand. A select invitee list is made with a sprinkling of new drinkers and seasoned, discerning drinkers. Both sets of feedback are considered seriously. Several such tasting sessions done prior to formulating our flavours, actually helped us get the right mix of taste, aroma and spirit strength.

We carry out regular tasting sessions at bars and clubs to gauge customer opinion regarding our brand. A select invitee list is made with a sprinkling of new drinkers and seasoned, discerning drinkers. Both sets of feedback are considered seriously. Several such tasting sessions done prior to formulating our flavours, actually helped us get the right mix of taste, aroma and spirit strength.

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These tasting sessions are meticulously planned to ensure a diverse range of palates and preferences are represented. By including both new drinkers and seasoned connoisseurs, we can gather a comprehensive understanding of how our brand is perceived across different levels of experience. The feedback received from these individuals is invaluable as it provides us with insights into what resonates with our target audience and what areas may need improvement.

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Furthermore, the process of conducting multiple tasting sessions before finalizing our flavors demonstrates our commitment to quality and excellence. It allows us to fine-tune the taste, aroma, and spirit strength of our products based on real-world feedback, ensuring that we deliver a product that meets the expectations of our customers. Overall, these tasting sessions play a crucial role in shaping the development of our brand, helping us create products that not only meet but exceed the expectations of our discerning customers.